Gravionsel
Dissecting performance, not just reporting
I started with more questions than answers. That’s still true. Here, every day is a new investigation into attribution, causality, and what lies beneath the surface of reported outcomes. I push the team to test assumptions, re-examine familiar frameworks, and share real stories from the front lines.
Frameworks reimagined
Gain insight into attribution frameworks that go beyond face value, supporting deeper analysis.
Critical collaboration
Work with a group committed to questioning, not just following, prevailing attribution conventions.
Field-tested insight
Rely on practical experience drawn from complex, real-world portfolio scenarios.
How we began
We believe performance review should be scrutinised, reworked, and made more honest by challenging established attribution methods from the ground up
Projects with institutional clients
Specialists in advanced analysis
I’ll admit it: I never expected to be this obsessed with transparency. Yet here I am, mapping out every attribution method, pulling apart the logic behind each step. This team? Relentless. We believe every process is worth dissecting. Our goal is to provoke, not just inform, and help practitioners question their assumptions at every turn.
Key moments in our journey
2022
Launched our initiative with a single question scrawled on a whiteboard: What are we missing in current attribution practices? Gathered a small team of skeptics, each with experience in institutional portfolio review, determined to find better answers.
2023
Formally developed our stepwise attribution review framework, designed to provoke discussion rather than deliver neat conclusions. Early clients provided case studies that changed how we approached factor decomposition.
2025
Expanded our advisory network, collaborating with superannuation fund analysts and international researchers. Shared findings at industry events, raising new questions about the limits of existing attribution logic.
Meet the team challenging attribution norms
-
01
Leads advanced attribution reviews
Oliver Sutton, Lead Attribution Analyst
I once wrote an entire wall of questions about attribution models. My background in institutional analysis and a decade of dissecting performance data means I never accept the obvious answer. I see every portfolio as a layered puzzle. My role is to guide clients through the messiness toward clarity.
-
02Data integrity and compliance lead
Vivian Cheng, Data Quality Specialist
Numbers can lie if you let them. I bring a forensic mindset to data validation, blending experience from audit and compliance with a stubborn refusal to take shortcuts. My approach: test, retest, and never settle for easy explanations. I mentor others to do the same.
-
03
Implementation and workflow mentor
Grant Morrison, Operations Advisor
I’ve spent years listening before speaking. My background spans operational reporting for super funds and coaching teams on implementation best practices. I know the practical pain points that surface in real attribution work, and I help bridge theory with daily workflow.